OrbitSoft DSP (Demand-Side Platform)

OrbitSoft DSP: The software platform for ad purchases in real time

OrbitSoft presents DSP. Our demand-side platform allows customers to participate in bidding using an automatic system and dynamic rates, while applying an optimized approach to media purchases at any ad exchange and at any time.

How it Works?

  • Streamlined User interface

    Allowing customers to set and optimize bids promptly, manage various campaigns easily and get instant reports on all ad sources.

  • Integration Is Easy

    Ensuring integration with our DMP (Data Management Platform) and Data Exchange to support ad exchanges with any technology choice in the RTB ecosystem.

  • Real-time Bidder Functionality

    Real-time bidder functionality consolidates information from a large number of ad sources and allows customers to estimate or set bids for available real-time ad impressions on your network.

Who use OrbitSoft DSP?

  • Centralized Purchase Systems and Advertisers

    These are the premium players who use our DSP-system as their ad purchase platform.

  • Service teams

    Some DSP teams act as traders, managing ad campaigns on behalf of advertisers and agencies.

  • Ad networks

    Ad networks use Demand-Side Platforms to manage their ad space.

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Software Overview

Campaign Optimization Engine screen
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Campaign Optimization Engine

Optimize Conversions, Brand Awareness, Clicks, CPM Margins, etc.

  • Your data drives your results
    Your past campaign data can be used to train automated optimization algorithms and to shape optimization based on your own unique goals.
  • Fully automated campaign optimization
    Algorithms that constantly learn and improve based on historical and real-time performance data.
  • Proven performance
    To the left you can see some proven optimization examples of improved CPC and CPM.
Targeting and Inventory screen
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Targeting and Inventory

OrbitSoft DSP delivers a vast number of choices when it comes to inventory selection across: Display, Mobile, and Video. Rich targeting and inventory quality is the top priority for OrbitSoft DSP users and we are proud to deliver a multitude of targeting capabilities:

  • Ad Visibility
    Multiple integrations enable marketers to organize their targeting based on various visibility-driven indicators and parameters.
  • Quality Attributes
    Wide variety of filters are in place to help marketers avoid low quality or dangerous content.
  • Category semantic and contextual targeting
    Target websites based on categories and subcategories easily.
  • Retargeting
    Enrich your campaign targeting by leveraging your local driven audience data.
  • And so much more
    Geo-based targeting, mobile targeting, hyper local, IP targeting, DMA, Hardware and System, proprietary targeting indexes, etc.
Analytics Reports Insights screen
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Analytics, Reports, and Insights:

Robust reporting allows for drill down of delivery and supply by trends, frequency, geo, and system with multiple dimensions within each view.

  • Real Time Reporting
    Inspect and monitor your campaign performance in real time. Drill down from the birds-eye account view to individual campaign and ad based levels.
  • Advertiser Portals
    Individual, customer scoped, white-label portals are available to our customers.
  • Delivery Reports
    Attain an additional level of granularity and drill down to individual website performance. Get an in-depth understanding of which online properties are driving your findings.
  • Supply Side Intelligence
    Leverage our supply side reports and analytics to gain a better understanding of exchanges and the cross-channel inventory available.
  • Report Delivery Automation with Extraction
    Select, extract and schedule custom reports with campaign performance data for delivery.

OrbitSoft DSP Software is flexible enough to fit the unique needs and demands of your business

Check out these Key features:

  • Control
    Customers get all-encompassing control to apply their own knowledge and experience, rather than relying only on media partners or ad networks.
  • Increased performance
    Customers have access to high-performance features that allow them to change bids and forecast profits after each impression.
  • High efficiency
    Operation efficiency assigns the most streamlined algorithms to enhance your ad purchase process.
  • Data access
    Customers get access to a wide range of data sources for accurate targeting and advertising with better results.