PROBLEM

When Dothop approached us at OrbitSoft, they already had an ad serving system they were using. However, the way it was developed for their business system made it virtually impossible to upgrade and scale to meet Dothop's projected traffic growth.

Dothop was looking for our developers to solve this difficult scaling problem and introduce a system that would meet the new demands and Dothop's growing requirements.

SOLUTION

Upgrading Dothop's legacy system would have been prohibitively complicated and costly. Instead we used our OrbitSoft Ad Server solution. All the necessary features of the old system were transferred to the new OrbitSoft system, including customer balances, campaigns, advertisements and keywords. Dothop kept all their information, and we imported it into the new system in two months without any loss.

We also developed a fail-safe system that could switch from failover server to a standby server, ensuring the highest data security for Dothop's ad server system. Our team of experienced designers made changes in Dothop's website, refreshing the look and incorporating the latest UX and UI design trends. And finally, we set up Dothop's servers to ensure the most efficient use of the new OrbitSoft Ad Server system.

RESULTS

After OrbitSoft Ad Server was implemented, Dothop achieved the following results:

• The number of active advertisers increased to 10,000
• The number of keywords in the system reached 23,000+
• A new minimum level of bid increased to $0.10

In addition to the quantitative results, Dothop got a powerful new advertising service system that combines the scalability and security of data they needed, allowing the company to establish a constant-growth capacity for many years to come.