PROBLEM

In August 2012, Adviator approached us to help them build their own platform for displaying ads in mobile apps. For six months, the company had planned to create a new advertising network for mobile application developers and advertisers. Their long-term plans assumed a constant expansion, both in size and functionality of the platform during operation. And they needed a ready, scalable solution that would work with their monitoring system and an existing help desk system.

SOLUTION

We had to do a lot of custom programming in order to create a platform for Adviator. As a basic platform, we started with OrbitSoft Mobile and for the company's unique requirements added other modules, such as

• Cassandra, to store statistics on user actions,
• OpsView, for monitoring system performance, and
• FreshDesk, for the user support system.

The OrbitSoft system was installed on a production server 4, with server 3 staging. Particular attention was given to fault tolerances, backup and recovery in case of any failures.

The system had an SDK for Windows, so we implemented SDKs for Android and iOS. But the rapid development of the mobile-application market required constant development and refinement of those SDKs. We also added new ad formats (Full Screen, Video and Native Ads), an additional statistical reporting system, and new anti-fraud protections to help Adviator keep pace with the market.

RESULTS

Within one month, the following results were achieved using the new OrbitSoft Mobile system:

• The number of developers and ad impressions increased every day.
• The system served more than 75 million impressions per month.
• More than a hundred advertisers logged in.

And over the next three years, the number of active installed applications exceeded 15 million—with more than 500 million ad impressions per month!

Adviator now uses OrbitSoft Mobile with the operating system that comes preinstalled on the branded phones made by one of the Big Three players in Russia’s mobile advertising market.